When is an ROC license number considered to be 'prominently displayed' on a website?

A ROC license number is considered to be 'prominently displayed' on a website when it is located on the home page. This requirement ensures that visitors can easily identify the business's licensing status right from the outset, which enhances transparency and promotes consumer trust. Displaying the license number on the home page allows it to be one of the first pieces of information that users encounter, making it readily accessible and visible.

While placing the ROC license number in other areas, such as the footer, brand images, or specific product pages, may provide some level of visibility, it does not meet the standard of prominence required by regulatory guidelines. This is because those locations might not be immediately noticed by users, especially if they are navigating directly to services or products rather than scrolling through the footer or exclusively checking specific pages. Thus, having it on the home page fulfills the need for visibility and compliance with licensing regulations.